Web design & development
Custom websites for local businesses that need clear pricing, defined scope, and a launch process that doesn't eat your week.
The real comparison
DIY website builders are cheaper upfront — that part’s true. But the sticker price doesn’t tell the whole story.
DIY Builder
$25–$45/mo
Launch Site
$0 — you own it
Custom Growth
$0 — you own it
DIY Builder
40–100+ hours
Launch Site
Zero
Custom Growth
Zero
DIY Builder
5–15 hrs/month
Launch Site
Zero (with a support plan)
Custom Growth
Zero (with a support plan)
DIY Builder
Drag-and-drop layout with light customization
Launch Site
Customized to your brand
Custom Growth
Built from scratch
DIY Builder
Basic tools included
Launch Site
Local SEO foundation
Custom Growth
Full local SEO strategy
DIY Builder
You figure it out
Launch Site
Designed to generate leads
Custom Growth
Designed to generate leads
DIY Builder
Often slow (platform bloat)
Launch Site
Fast (custom-built)
Custom Growth
Fast (custom-built)
DIY Builder
No — locked to the platform
Launch Site
Yes
Custom Growth
Yes
Building your own site takes 40–100 hours. That’s a month of evenings and weekends — time you’re not spending with clients, running your business, or doing literally anything else. And when you’re done, you still have to figure out why it’s not showing up on Google.
Your customers can tell. When your site looks like it was assembled from the same builder choices everyone else has, a custom design builds trust before you ever say a word.
A DIY site is a brochure. A professionally designed site is a sales tool — with intentional user flows, clear calls to action, and layouts that turn visitors into leads.
Wix and Squarespace own your site. If you leave, you start over. With a custom build, you own every line of code and can host it anywhere.
“If you have the time, enjoy the process, and your site isn’t how customers find you — a DIY platform might be the right call. But if your website needs to generate leads and you’d rather spend your time running your business, that’s exactly what I’m here for.”
How it works
Here's what it actually looks like to work together — from first call to launch day.
Step 01
A free intro call to learn your business, goals, and what success looks like.
Step 02
A clear project brief with pages, features, timeline, and an exact quote — before any work begins.
Step 03
Wireframes, design, then development — with feedback and revisions built into every stage.
Step 04
Final QA across devices, go-live, credentials handoff, and a walkthrough so nothing is a black box.
Packages
Every package includes hosting setup guidance, performance optimization, and a site you're proud to share. Final quotes depend on content volume, integrations, and overall scope.
Best for salons, contractors, consultants, and solo practices that need a professional web presence quickly
A clean, professional site that gives customers a strong first impression and a clear way to reach you.
$3,500
Best for restaurants, law firms, real estate agents, and established businesses ready to grow their online leads
A fully custom site built to turn visitors into customers — designed around your business, content, and goals.
$7,500
Best for businesses that need online ordering, appointment booking, AI-powered features, or a larger site with multiple moving parts
A fully scoped build for businesses that need more than a brochure site — online sales, booking flows, AI features, or complex integrations.
$15,000+
Already have a site?
Starting over means losing the Google rankings, content, and domain authority you've spent years building. A redesign keeps all of that intact and rebuilds everything else — so you get a modern site without starting from zero.
Best for businesses with an existing site that looks dated, loads slowly, or isn't converting — but already has content, a domain, and some Google presence worth keeping
Starting from scratch means losing the SEO rankings, content, and domain authority you've built over the years. A redesign protects that investment — we audit what you have, keep what's working, and rebuild the rest from the ground up.
Ongoing support
Most business owners don't have time to monitor their website after launch. Pick a plan that fits — from basic upkeep to full management with AI.
Keep your site running, secure, and up to date without lifting a finger.
Everything in Maintain, plus ongoing improvements to help your site bring in more business.
Full site management plus AI chatbot hosting, monitoring, and ongoing optimization.
All plans are month-to-month. No long-term contracts.
AI-Powered Add-On
Add an AI assistant to any website — new or existing. It learns your business, answers customer questions around the clock, and gets smarter over time.
AI Assistant Add-On
Add an AI-powered chatbot to any existing site — trained on your business, branded to match your design, and managed for you.
Works with any site — not just ones I built.
FAQ
Most projects start between $3,500 and $7,500 depending on page count, content, integrations, and whether you need e-commerce or booking flows.
Yes. Every build includes technical SEO foundations like fast performance, responsive layouts, crawlable structure, metadata, and local-search-ready page content.
Launch sites usually take around one to two weeks, growth sites around three to four weeks, and larger custom builds around four to six weeks depending on scope and feedback speed.
A redesign starts from your existing site — we audit what you have, migrate your content, and preserve the SEO rankings and domain authority you've already built. A new build starts from scratch, which means rebuilding your Google presence from zero. If you already have a live site with content and some search traffic, a redesign protects that investment while giving you a completely modern result. It also includes more pages (8 vs 5) and a dedicated audit of what's working and what's costing you leads.
The core service area is Raleigh, Durham, and Chapel Hill, but remote projects are also available when the fit is right.